Write for your customer. Why the ‘About You’ page on your site isn’t about you.

I’m just a little bit excited about sharing this here first. The first edit from the talk I gave at the WIFE Rising Stars conference in September.

I spoke about writing and how to write for your business and for the fitness industry.

In this clip I talk about how to make your bio less ‘you’ and more ‘customer’ centred. This is a sales pitch not a CV. What is it about you that your customer wants.

The ‘About You’ page is probably your most visited page. Keep it up to date and make sure your contact details are visible (if you want to be contacted. There’ll be more on this in my online courses but take a look and have a think. What is it ‘about you’ that your customer needs.

Oh and lose the third person. This is about you, so tell it from your heart. ‘I do this’ not ‘she does that.’

WRITE FOR YOUR CUSTOMER, IT_S NOT ABOUT YOU.




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Contact me - karenlisalaing@gmail.com. Also on all social media platforms.

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